Video Games Can’t Afford to Ignore Women.

Database:     Business Source Complete

The article discusses computer software design and the claim that video game designers cannot afford to ignore women consumers, focusing on female video game characters and the apparent popularity of video games such as "World of Warcraft" from developer Blizzard Entertainment. Diversity and the revenue generated by mobile games are mentioned, along with developer Glu Mobile's launch of a mobile game featuring celebrity Kim Kardashian. The "Call of Duty" military game is also examined.

Study show that the women now are playing the same if not more then guys.

http://eds.a.ebscohost.com/eds/detail/detail?sid=44387e26-54ee-4299-9b1e-a76532881afb%40sessionmgr4002&vid=0&hid=4111&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=bth&AN=97387732